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Jayasom, the global purveyor of wellness wisdom, has officially opened its highly anticipated flagship property, Jayasom Wellness Resort, AMAALA, on Saudi Arabia’s Red Sea coast. The luxury integrative wellness sanctuary is committed to supporting guests to live well and age well through deeply personalised programmes. True to the meaning of its name – derived from ‘Jay’, meaning heart, and ‘Asom’, meaning place – Jayasom embodies “a place for the heart,” a sanctuary created to help guests feel deeply connected to themselves, their surroundings, and the pristine environment of Triple Bay. The opening supports the ambitions of Saudi Vision 2030, contributing to the Kingdom’s focus on preventative health and long-term wellbeing.